For the past year or so, I've been wrestling with the concept, getting excited one moment and the next losing it all when I come across a barrier, and then over time regrouping and trying to overcome the barriers and starting the whole loop all over again.
But now I can kind of see my way through it all and I'm buoyed up by this vision. I think the point of clarity really came when I worked out how I was actually going to do my test, as this then answers many questions. And once I have answered these questions it gave me a sense of direction and momentum behind my direction, that any future obstacles can be answered.
I have been able to "bodge" together a way of making the test happen. The solution is not ideal and will work in a completely different way to how I envisage the long term solution. However, the test version will look identical to the consumer as it will in the long term solution, so I think the bodge is a good proxy for reality. And who knows, the bodge version might actually be refined into offering a simpler solution than the one I currently envisage...
The reason for this bodged solution is basically because I don't know what I don't know about how it will work and I also don't have the money or time to perfect a solution that will work over the long term. So I'm hoping I'll be able to learn loads from the test to help me with the long-term solution and hopefully find me some short cuts and / or cost savings.
But its not all sorted - I still have some things to do to get the test off the ground in October...
- Speak to a customer
- Get a customer to agree to do the test (only a small ask!!!)
- Develop the technical solution (I've only got the theory sorted - I still need to make it work!)
- Test the technical solution in advance of the actual test
- Develop & get legal opinion on the terms & conditions of sale
- Understand the implications of the Data Protection Act
- Develop the customer proposition - what's in it for them...
- Develop an "insight" for the consumer need that underpins all the consumer communication
- Develop & make some POS
- Get public liability insurance (don't want a hefty legal bill if it doesn't work or cause damage to somebody / something!)
- Oh... and develop the actual product!!!!!!
So all in all, I'm feeling energised behind making the test work as I now know how I'm going to make it work and also what I'll do once I've done the test, and I know I still have lots to do and not that long to bring it life...
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