Action Man

Last week I met with my business buddy for the first time this year, with New Year resolutions ringing in my ears as loudly as the bells themselves on New Year's Eve.

Following on from my life coach session, I knew I had to gain the momentum back and my solution was to develop a list of actions and make my commitment to my business buddy to achieve them.

My list of things to do was...

• Finalise my launch budget
• Contact my test retailers
• Chat through my systems needs with my business buddy's contact
• Research Companies House for details on my competitors
• Develop my pricing structure
• Buy some of my competitors product & test them

And after my weekly catch up with business buddy today, I'm happy to report... actions done!!

The inertia has been broken and the momentum is beginning to build...

Is The Price Right?

Perhaps before I need to, I finished my pricing structure today for my customers who in turn will sell it on to consumers.

I looked at my pricing in two ways - one where the retailer could just buy a bundle now and again, whenever they felt the need (like Pay As You Go with mobile phones) and the other a longer-term assured price built on a contract with a minimum spend per month. With the PAYG option a discount would be offered for the size of the bundle which is bought each time. For contract customers, a similar type of discount would be offered, though with the contract the discount is applied to the annual spend of the retailer.

And depending upon a number of variables that the retailer is willing to accept, a further discount would be offered. I thought of the key things that I think will drive sales for this product but might need additional incentive for the retailer and have offered fixed levels of discount in return for these elements.