Tuesday, 2 September 2008

Am I Daunted?

During my weekly guru time this week, I was asked if I felt daunted...

And I do.

I'll be dealing with big scary market leading companies, massive multinationals with market capitalisation's of billions of pounds. I'll be dealing with technology that I don't fully understand, but have a rough idea of how it works. I'll be juggling a whole load of things to make it work. I'll potentially be dealing with Venture Capitalists, seeking large chunks of wonga. I could be investing moolah in advertising and I will certainly be recruiting people to help build my idea into a profitable solution.

Of course I feel daunted but I don't necessarily feel scared. And that to me is really weird. I'm not scared but I sometimes feel daunted. This is a gargantuan mountain to climb, but I feel it can be scaled because the idea in itself is simple, easy and relatively universal.

Am I in denial at just how mind boggling big and difficult this idea will be to make it take off? Actually, now I come to think of it, making this idea work is the simple stuff - its the long term growth that feels more daunting - continually recruiting consumers into my idea and in turn building long term loyalty & repeat. Ok... now I'm a bit scared!

Its a bit of David & Goliath moment - I know I can hit anything with my stone & sling, and hitting this big giant smack in the right place will lead him to fall. So I'm ready to take on the giant but I better get my aim right and find a big enough stone!

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