Over a beer last night with a friend we got talking about my idea. I had told him some months earlier, and as normal, he said that was a great idea and I told him my dilemmas, and as we talked he thought he would give it a try.
So last night was the first time I'd seen him since he'd used my product and he said it was useful as there was at least two occasion where he definitely would have needed
Is this relevant to the user? We saw two barriers to it being relevant.
The first is infalability - people just don't believe they are like the average person, and two thirds of people could have a need for my product. It's a bit like being a good driver - people are asked if they are a better driver than the average and 80% of drivers think they are better than the average, which is statistically impossible. People just don't believe the y will need this product, because they're not like everybody else.
The second is impunity - people don't see the costs or consequences of NOT using my product.
So now it's just down to breaking these barriers...
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